CORTEX
A brand and site that make
complex science feel credibleA brand and site that make complex science feel credible
INTRODUCTION
Cortex supports scientific decision-making in biological research. We developed its brand and website to introduce a complex product clearly to scientists, institutions, and investors.
INDUSTRY
Biotech / AI
Location
New Haven, US
SCOPE
Branding, Website
STAGE
Pre-Seed
Duration
5 Weeks
Team
01
Branding
The identity needed to reflect the seriousness of the research Cortex supports. We established a focused strategic direction, explored visual options, and developed the logo, typography, color palette, and supporting graphics. These elements gave the team a consistent way to present Cortex across its website and communications as the company took shape.
02
Website
We designed the initial website around Cortex’s product, purpose, and team, including the Home, Guild, Apprentice, Manifesto, and Team pages. The priority was to organize a dense scientific story into information visitors could explore and understand. The site also provided a foundation for continued publishing: we have since expanded it with Blog and Case Studies pages as Cortex grows.
“Cortex is dense, ambitious science. Our job was to make it feel clear, not complicated, so an investor or scientist lands on the page and trusts it right away.”
Novica Tomic, Product designer @devolfs
OTHER WORK
Next project
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Solcoa is bringing American rare-earth metals back into the supply chain. We designed a new brand and shipped an investor-ready website in 20 days.
Available for Q4
Let’s talk about what’s next.
Book a free call with Leonardo to see how we can help you look
as big as your ambition and scale faster.
5.0
Leonardo, founder