Strategy

Strategy that
gives you clarity

AI made options endless. We define the positioning and message that make customers and investors choose you.

Trusted by teams at

Our expertise

Everything your company needs to find its edge.

Most companies don't have a design problem. They have a clarity problem. AI can produce a hundred directions in a minute. Choosing the one that fits your market, buyers and business takes judgment.

We use AI to speed up research, then apply 15+ years of judgment to set your positioning, audience, and message, and carry that one thread through brand, product, and site.

01

Strategic Research

02

UX Research

03

Brand Strategy

04

Product Strategy

05

Website Strategy

06

Competitor Analysis

07

Positioning

08

Messaging

09

AEO & AI Search

Strategy work

Strategy they built on.

A construction management app, from brand to product

Lingostruct connects multilingual construction teams across the language gaps that slow projects down. We designed the brand, site, and mobile-first app.

Timeline12 weeks
Company stagePre-Seed
IndustryConstruction Tech
Expertise
  • Branding
  • Product
  • Website
  • Strategy
Timeline12 weeks
Company stagePre-Seed
IndustryConstruction Tech

Branding, product and website for a building energy-savings platform

AssetLedger turns building energy savings into a tradable asset. We designed the brand, a website and two product experiences, a portfolio dashboard and a token marketplace.

Timeline4 weeks
Company stagePre-Seed
IndustryProptech
Expertise
  • Branding
  • Product
  • Website
Timeline4 weeks
Company stagePre-Seed
IndustryProptech

From brand to product for a developer SaaS, in 6 weeks

PostGhost came to us pre-seed, with deep domain expertise but no brand. We led strategy, identity, product and website design, ready for their team to build.

Timeline6 weeks
Company stagePre-Seed
IndustrySaaS
Expertise
  • Branding
  • Product
  • Website
Timeline6 weeks
Company stagePre-Seed
IndustrySaaS

Hear from our clients

01 / 02

“Honestly, what's amazing is that I told them what I wanted, and they worked on it in the background, back and forth with my developer, I didn't have to almost do a thing.”

9 weeks

to get product design

89%

lower churn rate

100%

satisfaction rate

Dan Vas

Founder, ECOM FREEDOM

“Long story short, we had a badass website within four weeks. The guys did an amazing job. It was extremely easy to work with them. I’d highly recommend them.”

4 weeks

for rebranding and website

150%

increased conversion rate

2x higher

project win rate

Antonio Rakic

Founder & CEO, AR Performance

The process

From noise to clarity.

01

Discovery

Discover & research

We talk to you and your customers, and use AI to analyze your market, competitors, and reviews in days, not weeks. You end with a clear, written read on where you stand and where the opportunity is.

STAKEHOLDER INTERVIEWSSTRATEGY WORKSHOPAI RESEARCHCOMPETITOR ANALYSIS

02

Positioning

Define & position

We decide who you're for, what makes you different, and the story that proves it. This is where we pick the lane, before you spend on brand, product, or site.

POSITIONINGAUDIENCE & ICPNARRATIVE

03

Refine

Pressure-test & refine

We test the story with customers, investors, and your own team, and use AI to compare messaging variants fast. If it doesn't hold up in the rooms that matter, we sharpen it until it does.

VALIDATIONMESSAGING TESTRefinement

04

Document

Document & handoff

You get a strategy document and messaging framework your team and your AI tools can actually use. Then it flows straight into the brand, product, or site work that comes next.

STRATEGY DOCMESSAGING FRAMEWORKAI-READY HANDOFF

What you get

What you walk away with.

/ 01

Strategy document

Where you sit, who you're for, and why it matters, written so your whole team says the same thing. The reference for every brand, product, and site decision.

Messaging framework

Taglines, value props, and key messages, ready for your site, deck, and sales calls.

/ 02

Narrative & story

One throughline that ties your product, brand, and pitch into a single story.

/ 03

Audience & ICP

Who you're really selling to, what they care about, and how they decide to buy.

/ 04

Competitive map

Where every competitor stands, and the clear gap you can own.

/ 05

Why Devolfs

Less overhead. More execution.

/ Devolfs x AI

Human-Led.
AI-Accelerated.

AI is our multiplier, not our substitute.

/ Speed

Faster Time-to-Value

Weeks from kickoff to launch, not quarters.

/ Expertise

Built to Scale

A foundation that grows with your company.

/ Trusted by teams backed by top VCs /

Difference

The fastest path from idea to
a brand, website and product that grow.

Strategy, brand, website and product led by the founders, so everything works together from day one.

$145M+

Raised by clients post-launch

100+

Projects shipped since 2022

4w

Average GTM length

Proven partnerships

Trusted by founders and teams

5.05 stars

11 reviews

Recognized by

e-Revolutionaries 2024 winnere-Revolutionaries awardThe Manifest awardCSSDA Best UX awardCSSDA awardAwwwards award

Their core strength is digital design and branding. Everything felt thoughtful, cohesive, and well executed, and it clearly helped improve results. The attention to detail and communication were excellent.

Josh Reed

Founder & CEO, EnsoHomes

Over the past five years, Devolfs has been a valuable partner across multiple ventures we’ve built. They consistently brought creativity, clarity, and strong execution to every project, making a real impact along the way.

Marko Kraemer

Founder & CEO, Kortix Ex. SOFTGEN

The creative approach felt thoughtful and well put together. Everything looked cohesive and on point, and it really helped give the project a strong identity right from the start.

Evgenia Eliseeva

Head of Marketing, SocialLinks

Working with Devolfs was a great experience. In just three weeks, they helped us launch a fundraising-ready website. Their speed, clarity, and ownership made a real difference for us ahead of our funding round.

Hooman Reza Nezhad

Co-Founder & CEO, Solcoa

Devolfs cared about the success of the project as much as we did. Throughout the project they showed as true professionals.

Jacob Øen

Founder & COO, Blue Rhythm

Everything was on time and straightforward. Devolfs delivered a high-quality website, and I received my first lead just three days after launch.

Antonio Rakic

Founder & CEO, AR Performance

Ready to findyour story?

FAQ

You ask, we
answer.

A Devolfs strategy engagement includes market and competitor research, positioning, audience and ICP definition, and a messaging framework. You get a written strategy document and messaging your team, website, and pitch deck can all use. Customer or investor interviews can be added to the scope if you want to validate it.

A full strategy engagement at Devolfs takes three to five weeks, and focused positioning sprints are faster. AI speeds up the research phase, so more of the time goes into decisions. Inside a brand or website project, strategy is a shorter first phase rather than a separate engagement. You get an exact timeline after the first call.

Devolfs prices strategy by scope. A focused positioning sprint costs less than full research and messaging. After a free discovery call, Devolfs sends a fixed-price proposal, so the cost is set before work starts.

You likely need repositioning if customers, investors, or your own team can't explain what you do in one sentence, or if you keep losing deals to competitors that look the same. Fixing strategy first is cheaper than redesigning a brand or website that sends the wrong message.

AI tools can suggest positioning quickly, but a suggestion is only as good as the context and judgment behind it. Devolfs uses AI for research and speed, then applies 15+ years of experience to choose the position your company can actually win with.

Yes. Devolfs carries the strategy straight into brand, website, and product design, with the founders leading every step. Most clients continue after strategy because nothing gets lost in a handoff.

Most strategy fails in the gap between the document and execution: a deck gets delivered, then no one builds from it. Devolfs closes that gap by turning the strategy directly into the brand, website, and product it designed.

Have more questions? Reach out to us, we'll be happy to help.

Available for Q4

Let’s talk about what’s next.

Book a free call with Leonardo to see how we can help you look
as big as your ambition and scale faster.

Clutch5 stars

5.0

Leonardo, founder of Devolfs

Leonardo, founder