STRATEGY
Strategy that
gives you clarity
Research, positioning, and messaging that make investors and customers understand what you do in one sentence.
Trusted by founders at
OUR EXPERTISE
Everything your company needs to find its story.
Strategy is the shared foundation everything else builds on. Most founders reach for design when what they really need is a clear direction, so we set the positioning, audience, and messaging first, then carry that one thread through the brand, product, and site, so nothing drifts as you grow.
01
Strategic Research
02
UX Research
03
Brand Strategy
04
Product Strategy
05
Website Strategy
06
Competitor Analysis
07
Positioning
08
Messaging
Strategy work
Strategy they built on.
A construction management app, from brand to product
Lingostruct connects multilingual construction teams across the language gaps that slow projects down. We built the brand, site, and mobile-first app.
Timeline
12 weeks
Founding
Pre-Seed
Industry
Construction Tech
Expertise
Branding
Product
Website
Strategy
Timeline
12 weeks
Founding
Pre-Seed
Industry
Construction Tech
Branding and product for a building energy-savings platform
AssetLedger turns building energy savings into a tradable asset. We built the brand and two products, a portfolio dashboard and a token marketplace.
Timeline
4 weeks
Founding
Pre-Seed
Industry
Proptech
Expertise
Branding
Product
Timeline
4 weeks
Founding
Pre-Seed
Industry
Proptech
Clean energy, built for the people building it.
PostGhost came to us pre-seed, with a domain expert co-founder and no brand to speak of. We led strategy, identity, and a Webflow site that worked.
Timeline
4 weeks
Founding
Pre-Seed
Industry
SaaS
Expertise
Branding
Product
Website
Timeline
4 weeks
Founding
Pre-Seed
Industry
SaaS
Hear from founders
/ 03
“Honestly, what's amazing is that I told them what I wanted, and they worked on it in the background, back and forth with my developer, I didn't have to almost do a thing.”
9 weeks
to get product design
89%
lower churn rate
100%
satisfaction rate
Dan Vas
Founder, ECOM FREEDOM
“Long story short, we had a badass website within four weeks. The guys did an amazing job. It was extremely easy to work with them. I’d highly recommend them.”
4 weeks
for rebranding and website
150%
increased conversion rate
2x higher
project win rate
Antonio Rakic
Founder & CEO, AR Performance
THE PROCESS
From noise to clarity.
01
Discovery
Discover & research
We run founder interviews, market research, and customer conversations to understand where you actually stand. You end with a clear, written read on the market, the competition, and the opportunity.
Founder interviews
STRATEGY WORKSHOP
Market research
Competitor analysis
02
Positioning
Define & position
We shape the positioning, audience, and narrative, deciding who you're for and what makes you different. This is where we pick the lane before you pour money into brand, product, or site.
Positioning
Audience & ICP
NarrativE
03
Refine
Pressure-test & refine
We stress-test the story against investors, early users, and your own team. If it doesn't hold up in the rooms that matter, we sharpen it until it does.
VALIDATION
MESSAGING TEST
Refinement
04
Document
Document & handoff
We deliver a clear strategy document and messaging framework your whole team can use, then hand it straight into the brand, product, or site work that comes next.
STRATEGY DOC
MESSAGING FRAMEWORK
HANDOFF
[>] OPEN
[X] CLOSE
WHAT YOU GET
What you walk away with.
/ 01
Strategy document
Where you sit, who you're for, and why it matters, written down so your whole team says the same thing. The reference point every brand, product, and site decision gets made against.
Messaging framework
Taglines, value props, and messaging, ready for your site and deck.
/ 02
Narrative & story
The one throughline that ties your product, brand, and pitch into a single story.
/ 03
Audience & ICP
Who you're really selling to, what they care about, and how they decide to buy.
/ 04
Competitive map
Where every competitor stands, and the clear gap you can own.
/ 05
WHY DEVOLFS
Less overhead. More execution.
/ devolfs x ai
Human-Led.
AI-Accelerated.
AI is our multiplier, not our substitute.
/ SPEED
Faster Time-to-Value
Weeks from kickoff to launch, not quarters.
/ EXPERTISE
Built to Scale
A foundation that grows with your company.
/ We helped startups backed by VC’s /
DIFFERENCE
The fastest path from idea
to
traction, credibility, and growth.
The fastest path from idea to traction, credibility, and growth.
Brand, product, and web built as one system, so everything works together from day one.
$65M+
Raised by clients post-launch
100+
Projects shipped since 2022
6w
Average GTM length
PROVEN PARTNERSHIPS
Trusted by founders
11 reviews
Recognized by
Their core strength is digital design and branding. Everything felt thoughtful, cohesive, and well executed, and it clearly helped improve results. The attention to detail and communication were excellent.
Josh Reed
Founder & CEO, EnsoHomes
Over the past five years, Devolfs has been a valuable partner across multiple ventures we’ve built. They consistently brought creativity, clarity, and strong execution to every project, making a real impact along the way.
Marko Kraemer
Founder & CEO, Kortix Ex. SOFTGEN
The creative approach felt thoughtful and well put together. Everything looked cohesive and on point, and it really helped give the project a strong identity right from the start.
Evgenia Eliseeva
Head of Marketing, SocialLinks
Working with Devolfs was a great experience. In just three weeks, they helped us launch a fundraising-ready website. Their speed, clarity, and ownership made a real difference for us ahead of our funding round.
Hooman Reza Nezhad
Co-Founder & CEO, Solcoa
Devolfs cared about the success of the project as much as we did. Throughout the project they showed as true professionals.
Jacob Øen
Founder & COO, Blue Rhythm
Everything was on time and straightforward. Devolfs delivered a high-quality website, and I received my first lead just three days after launch.
Antonio Rakic
Founder & CEO, AR Performance
Ready to find
your story?
FAQ
You ask, we
answer.
You ask, we answer.
What does startup strategy actually include?
A strategy engagement covers research, positioning, audience definition, and a messaging framework. You end with a clear story and direction your whole company can build its brand, product, and site on.
How long does a strategy engagement take?
A full strategy engagement takes about three to five weeks, and faster for tighter scopes. You get a real timeline after the first call, not a placeholder.
How much does strategy cost for a startup?
Strategy is priced by scope, since a focused positioning sprint is smaller than a full research and messaging engagement. Devolfs scopes it to your stage and sends a fixed proposal after a discovery call.
We already have positioning, do we still need this?
If your positioning is working, investors get it, users get it, your team can repeat it back, you may not need it. If any of those feel shaky, strategy is the cheapest fix before you spend on design.
Can we add brand or product work after strategy?
Yes, and most founders do. Strategy is the foundation, and the brand, product, and site build directly on it, so planning them together from the start is faster and cheaper than doing each in isolation.
We've paid for strategy before and nothing changed. Why is this different?
Most strategy fails in the gap between the doc and the execution, a deck gets delivered, then no one builds from it. Devolfs closes that gap by staying involved, turning the strategy straight into the brand, product, and site, so it actually shapes what gets made.
Have more questions? Reach out to us, our team will be happy to help.
OTHER SERVICES
AVAILABLE FOR Q2
Let’s talk about what’s next.
Book a free call with Leonardo to see how we can help you look as big as your ambition and scale faster.
Schedule a call
5.0
LEONARDO, FOUNDER
