Strategy
Strategy that
gives you clarity
AI made options endless. We define the positioning and message that make customers and investors choose you.
Trusted by teams at
Our expertise
Everything your company needs to find its edge.
Most companies don't have a design problem. They have a clarity problem. AI can produce a hundred directions in a minute. Choosing the one that fits your market, buyers and business takes judgment.
We use AI to speed up research, then apply 15+ years of judgment to set your positioning, audience, and message, and carry that one thread through brand, product, and site.
01
Strategic Research
02
UX Research
03
Brand Strategy
04
Product Strategy
05
Website Strategy
06
Competitor Analysis
07
Positioning
08
Messaging
09
AEO & AI Search
Strategy work
Strategy they built on.
A construction management app, from brand to product
Lingostruct connects multilingual construction teams across the language gaps that slow projects down. We designed the brand, site, and mobile-first app.
Branding, product and website for a building energy-savings platform
AssetLedger turns building energy savings into a tradable asset. We designed the brand, a website and two product experiences, a portfolio dashboard and a token marketplace.
From brand to product for a developer SaaS, in 6 weeks
PostGhost came to us pre-seed, with deep domain expertise but no brand. We led strategy, identity, product and website design, ready for their team to build.
Hear from our clients
01 / 02
The process
From noise to clarity.
01
Discovery

Discover & research
We talk to you and your customers, and use AI to analyze your market, competitors, and reviews in days, not weeks. You end with a clear, written read on where you stand and where the opportunity is.
02
Positioning

Define & position
We decide who you're for, what makes you different, and the story that proves it. This is where we pick the lane, before you spend on brand, product, or site.
03
Refine

Pressure-test & refine
We test the story with customers, investors, and your own team, and use AI to compare messaging variants fast. If it doesn't hold up in the rooms that matter, we sharpen it until it does.
04
Document

Document & handoff
You get a strategy document and messaging framework your team and your AI tools can actually use. Then it flows straight into the brand, product, or site work that comes next.
What you get
What you walk away with.
/ 01
Strategy document
Where you sit, who you're for, and why it matters, written so your whole team says the same thing. The reference for every brand, product, and site decision.
Messaging framework
Taglines, value props, and key messages, ready for your site, deck, and sales calls.
/ 02
Narrative & story
One throughline that ties your product, brand, and pitch into a single story.
/ 03
Audience & ICP
Who you're really selling to, what they care about, and how they decide to buy.
/ 04
Competitive map
Where every competitor stands, and the clear gap you can own.
/ 05
Why Devolfs
Less overhead. More execution.

/ Devolfs x AI
Human-Led.
AI-Accelerated.
AI is our multiplier, not our substitute.

/ Speed
Faster Time-to-Value
Weeks from kickoff to launch, not quarters.

/ Expertise
Built to Scale
A foundation that grows with your company.
/ Trusted by teams backed by top VCs /
Difference

The fastest path from idea to
a brand, website and product that grow.
Strategy, brand, website and product led by the founders, so everything works together from day one.
$145M+
Raised by clients post-launch
100+
Projects shipped since 2022
4w
Average GTM length
Proven partnerships
Trusted by founders and teams
11 reviews
Recognized by




Ready to findyour story?
FAQ
You ask, we
answer.
What does a brand strategy engagement include?
A Devolfs strategy engagement includes market and competitor research, positioning, audience and ICP definition, and a messaging framework. You get a written strategy document and messaging your team, website, and pitch deck can all use. Customer or investor interviews can be added to the scope if you want to validate it.
How long does a positioning and strategy project take?
A full strategy engagement at Devolfs takes three to five weeks, and focused positioning sprints are faster. AI speeds up the research phase, so more of the time goes into decisions. Inside a brand or website project, strategy is a shorter first phase rather than a separate engagement. You get an exact timeline after the first call.
How much does startup or company strategy cost?
Devolfs prices strategy by scope. A focused positioning sprint costs less than full research and messaging. After a free discovery call, Devolfs sends a fixed-price proposal, so the cost is set before work starts.
How do I know if my company needs repositioning?
You likely need repositioning if customers, investors, or your own team can't explain what you do in one sentence, or if you keep losing deals to competitors that look the same. Fixing strategy first is cheaper than redesigning a brand or website that sends the wrong message.
Can AI tools like ChatGPT write our positioning?
AI tools can suggest positioning quickly, but a suggestion is only as good as the context and judgment behind it. Devolfs uses AI for research and speed, then applies 15+ years of experience to choose the position your company can actually win with.
Can Devolfs also do the brand, website, or product after strategy?
Yes. Devolfs carries the strategy straight into brand, website, and product design, with the founders leading every step. Most clients continue after strategy because nothing gets lost in a handoff.
Why do most strategy projects fail to change anything?
Most strategy fails in the gap between the document and execution: a deck gets delivered, then no one builds from it. Devolfs closes that gap by turning the strategy directly into the brand, website, and product it designed.
Have more questions? Reach out to us, we'll be happy to help.
Other services
/ 01
Branding
When everyone uses the same AI tools, brands look the same. We build distinct identities that earn trust from customers, hires, and investors.
/ 02
Website
Custom websites with Sanity CMS, easy to update with AI and built to turn visitors into customers.
/ 03
Product
Product design and front-end development for MVPs, SaaS platforms, and AI products that users adopt fast and keep using.
Available for Q4
Let’s talk about what’s next.
Book a free call with Leonardo to see how we can help you look
as big as your ambition and scale faster.
5.0

Leonardo, founder









