DARKSIDE AI
A brand and website
for an AI-security startupA brand and website for an AI-security startup
INTRODUCTION
Darkside AI helps people understand and address AI-related threats. We created its brand and website around a clear progression from risk to response.
INDUSTRY
AI / Security
Location
New York, US
SCOPE
Branding, Website
STAGE
Build
Duration
4 Weeks
Team
“The creative approach felt thoughtful and well put together. Everything looked cohesive and on point, and it really helped give the project a strong identity right from the start.”
01
Branding
We explored several visual directions before developing an identity built around dark and light. Dark tones introduce the risks associated with AI, while lighter elements represent the response. This contrast gave the team a visual language for communicating a difficult subject across its brand and website.
02
Website
We designed and built a responsive website that moves from dark to light as visitors explore the story. The page sequence introduces the risks, explains Darkside AI’s approach, and directs interested visitors toward the next step. The design uses the brand concept to support the explanation, with calls to action intended to encourage conversations with potential partners and investors.
"Darkside AI is about making a scary subject feel manageable. We built the site to move from dark to light as you scroll, so the threat and the solution both land clearly."
Lazar Marilovic, WEB DEVELOPER @devolfs
OTHER WORK
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Available for Q4
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Leonardo, founder