AI   •   UX/UI Design, Branding

Design for AI-Powered Project Generator

Industry
AI Startup
Headquarters
Austin, TX 🇺🇸
Services
Branding
UX Design
UI Design
SaaS Design
MVP Design

From idea to MVP: Devolfs helps Softgen.ai launch their product and secure pre-seed investment.

About Softgen

Softgen.ai is a powerful AI-driven platform that acts as a full-stack project generator and iterator. By integrating directly with Git repositories, it enables developers to automate feature creation and bug fixes—cutting development time and boosting productivity.

The Challenge

Softgen.ai came to us at a crucial stage—ready to bring their product to life and seeking a design partner to shape their MVP.

They needed:

  • UX/UI design for two versions of their platform
  • A user-friendly experience for both tech-savvy and non-technical users
  • Visual clarity for a product handling complex backend processes
  • A design system that could scale as the platform evolved
  • A pitch deck that could help communicate the value of their product to investors

The Solution

To address these issues, we delivered a comprehensive redesign and development using Webflow:

Two Platform Versions: To serve different audiences, we designed two tailored versions of the platform—each with custom workflows and navigation patterns. Whether users needed to generate code, iterate on features, or manage tasks, the platform made it fast and intuitive.

Clean UX/UI for Complex Workflows: We translated advanced capabilities into a simple, approachable interface. Through thoughtful layout, iconography, and visual hierarchy, users could interact with powerful features without the friction of learning a new system.

Investor-Ready Pitch Deck: In addition to the product design, we helped Softgen.ai craft a compelling pitch deck to support their fundraising efforts—translating product strengths into a clear, visual story for potential investors.

The Results

The result? A fully functional MVP with a polished, intuitive design—and a successful pre-seed raise.

  • $120,000 raised in pre-seed funding
  • MVP launched with strong UX foundation
  • Dual-version platform ready for different user types
  • Visual identity and pitch materials that resonated with investors

Our work with Softgen.ai helped bring their product vision to life and gave them the tools to confidently move into their next stage of growth.

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