Social Media   •   UX/UI Design, Branding

Mobile app design for reconnecting society

Industry
Social Media
Headquarters
Frankfurt, DE 🇩🇪
Services
Branding
UX Design
UI Design
Mobile App Design

Soulbook launches a fully branded prototype and mobile app design, laying the foundation for a conscious social platform built for all generations.

About Soulbook

Soulbook is a unique online community and social platform focused on conscious living, encouraging people to share deeply personal life moments—ranging from joy and grief to reflections on life and death. Its mission is to reconnect generations and foster meaningful human connection in a digital world.

Despite having a clear vision and purpose, Soulbook lacked the brand clarity and mobile infrastructure to bring their idea to life.

The Challenge

Soulbook needed a partner to help them:

  • Translate a deeply emotional concept into a tangible digital product
  • Build a brand that feels safe, inclusive, and timeless
  • Design a mobile app experience accessible to users of all ages
  • Create a functional prototype to gather early feedback and secure buy-in

The Solution

We partnered with Soulbook to deliver a complete branding and mobile app design solution:

Brand Identity: Developed a visual language that feels warm, human, and trustworthy—aligned with the platform’s values of empathy and cross-generational connection.

UX/UI Design: Designed a clean, intuitive interface with accessibility at its core. From initial sketches to wireframes and high-fidelity designs, every screen was crafted to encourage reflection and conversation.

Prototyping & Testing: Built a working prototype to simulate the user experience and enable Soulbook to conduct early testing and iterate based on real feedback.

The Results

Soulbook is now equipped with everything they need to move into development and launch with clarity, confidence, and a brand experience that resonates with purpose.

  • Fully designed mobile app with an intuitive user experience tailored for multi-generational use
  • Emotional, soft brand identity that supports the platform’s mission and inspires trust
  • Functional prototype ready for development and investor presentations
  • Clear content hierarchy and interactions designed to encourage engagement and storytelling

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