Free Competitive Analysis Template

What Is a Competitive Analysis Template, and Why Do You Need It?

Understanding your business competitors is essential for success and is one of the smartest moves you can make early on. Many businesses rely on intuition over structured competitor analysis, which leaves them exposed to serious strategic blind spots. So you don’t end up in that position, we decided to create a Competitive Analysis Template, a free resource you can use to map the market, compare your offer with the rest, and find your competitive edge.

You can use this competitor analysis template when you’re refining your strategy, gearing up for a pitch, or getting ready to launch. Instead of guessing, it can help you determine exactly where you stand - and how you stand out.

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‍What You’ll Find Inside Our Template for Competitive Analysis

We aim to provide you with an organized way to research, compare, and evaluate your competitors. That’s why we structured this competitive analysis worksheet to guide you step by step through the competitive landscape, breaking it down into clear sections:

• Competitor identification - a framework to list both direct and indirect competitors so you see the full playing field.
• Company-level analysis - to help you capture details like revenue, funding, team size, partnerships, and strengths/weaknesses.
• Product feature comparison - a side-by-side breakdown of pricing, quality, design, support, and unique features.
• Competitive factors - a quick way to visualize how each competitor positions itself (on price, service, quality, or innovation).
• Unfair advantage worksheet - prompts to uncover what gives your business a defensible edge competitors can’t easily copy.
• Research sources checklist - a simple guide to where you can find reliable competitor data.
• Final summary section - a brand positioning worksheet that allows you to highlight market gaps, your unique value proposition, and areas for improvement.

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Get Your Free Template

This market research competitor analysis template secures you a good starting point for spotting patterns, gaps, and opportunities. What makes it even more valuable for your business, however, is the fact that we do not focus solely on what others are doing, but also on how you can differentiate and win.

Working through each section, from competitor identification to your final summary, will give you a complete view of your market position and your opportunities to stand out. So, don’t lose time - get your free template today and start mapping your competitive advantage.

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