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By the time your product goes live, it’s best to have people already waiting and watching, and there is no better way to achieve this than with well-implemented early-stage marketing. It’s there to help you build an audience and validate demand even before the launch day. However, if marketing isn’t something you do every day, knowing exactly where to start can feel unclear - unless you have a launch calendar template to assist you.
That’s why we decided to make a complete Prelaunch Marketing Checklist + Step-by-Step Guide crafted specifically for startups, indie builders, and creators gearing up for launch who don’t want to be discovered solely by accident. Instead of another theory-heavy eBook, we offer you a launch plan template that’s highly practical, Notion-ready, and serves as a marketing roadmap from zero to launch day.
What You’ll Find Inside Our Launch Marketing Plan Template
Inside this product launch marketing plan template, you’ll find a simple, walk-you-through-it checklist. We start with the basics, such as your KPIs and personas, and move all the way to the fun stuff like your content plan, waitlist community, and launch-day assets. You’ll also get a few helpful extras - email templates, teaser tweets, and referral copy.
This product launch timeline template covers 10 actionable phases, each with its own checklist and instructions:
- Defining your launch goals,
- Understanding your audience,
- Crafting your core messaging
- Setting up a prelaunch page
- Selecting your channels
- Building a waitlist community
- Launching a referral campaign
- Testing and optimizing messaging
- Planning the launch day
- Post-launch actions
By the time you’re done with this product rollout plan template, you’ll be fully prepared without missing something important. You’ll get a steady marketing path you can follow at your own pace.
Get Your Product Launch Marketing Plan Today
This guide is intended to make the whole process way less overwhelming, especially if you’re doing this for the first time. And once you go through it, you won’t need a new product launch marketing plan, but a prelaunch system you can use for every future product. And the best part? You can get it at no cost, no strings attached - just leave your email, and it’s yours.
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