What is a Website Planning Checklist, and why do you need it?
You wouldn’t build a house without blueprints. The same principle applies to many things in life, especially something as vital as your business website. Yet, far too often, people dive straight in without a plan, only to find themselves rebuilding and redoing.
That’s why we created the Website Planning Checklist. Whether you’re launching a startup site, showcasing a product, or putting together a portfolio, this guide helps you stay clear and organized from the very beginning. Step by step, it makes sure every essential is covered before you hit “publish”.
What you’ll find inside our Website Planning Checklist
We created this website planning template to walk you step by step through six essential phases of building a successful site:
1. Strategy & goals - think big picture first, like what’s the site even for, and how do you know it’s working.
2. Audience & brand - get clear on who you’re talking to and how your site should look and feel to them.
3. Technical setup - this is the not-so-glam side. It’s about the platform, hosting, and structure that need to be set up right from the start.
4. Design planning - everything you need to do to turn ideas into something visual, so your site feels modern and professional.
5. Content & assets - because even the best design fails without the right words, images, and proof.
6. Build, test & launch - the final polish (making sure it actually works, then getting it out into the world).
What you see here is just the outline. Inside this website planning worksheet, each phase is broken down in detail with the exact steps, questions, and reminders you’ll need to plan your site the right way.
Bonus - pitfalls to avoid
As a bonus, this website planner template contains helpful reminders to steer clear of the usual traps. Think fuzzy goals that make projects drift, UX that feels more like an obstacle course than an experience, or skipping testing and paying the price later. These quick checkpoints will keep your process sharp and save you from costly do-overs.
Get your free Website Planning Checklist
Building a site is a big investment of time and money - so why leave it to chance? With this website plan template in hand, you’ll have a clear path to follow, phase by phase. Say goodbye to second-guessing what comes next.
But the best part? It’s free and easy to use. We designed it to save our clients from the stress of guesswork and rework. If that’s something you’re looking for, make sure to download your copy today and start planning your website the smart way.






