Strategy that gives you clarity

01 — Strategic Research

02 — UX Research

03 — Brand Strategy

04 — Product Strategy

05 — Website Strategy

06 — Competitor Analysis

07 — Positioning

08 — Messaging

/ 01

Discovery

Discover & research

We run founder interviews, market research, and customer conversations to understand where you actually stand. You end with a clear, written read on the market, the competition, and the opportunity.

Founder interviews

STRATEGY WORKSHOP

Market research

Competitor analysis

/ 02

Positioning

Define & position

We shape the positioning, audience, and narrative, deciding who you're for and what makes you different. This is where we pick the lane before you pour money into brand, product, or site.

Positioning

Audience & ICP

NarrativE

/ 03

Refine

Pressure-test & refine

We stress-test the story against investors, early users, and your own team. If it doesn't hold up in the rooms that matter, we sharpen it until it does.

VALIDATION

MESSAGING TEST

Refinement

/ 04

Document

Document & handoff

We deliver a clear strategy document and messaging framework your whole team can use, then hand it straight into the brand, product, or site work that comes next.

STRATEGY DOC

MESSAGING FRAMEWORK

HANDOFF

/ 01

Strategy document

Where you sit, who you're for, and why it matters, written down so your whole team says the same thing. The reference point every brand, product, and site decision gets made against.

/ 02

Messaging framework

Taglines, value props, and messaging, ready for your site and deck.

/ 03

Narrative & story

The one throughline that ties your product, brand, and pitch into a single story.

/ 04

Audience & ICP

Who you're really selling to, what they care about, and how they decide to buy.

/ 05

Competitive map

Where every competitor stands, and the clear gap you can own.

What does startup strategy actually include?

A strategy engagement covers research, positioning, audience definition, and a messaging framework. You end with a clear story and direction your whole company can build its brand, product, and site on.

How long does a strategy engagement take?

A full strategy engagement takes about three to five weeks, and faster for tighter scopes. You get a real timeline after the first call, not a placeholder.

How much does strategy cost for a startup?

Strategy is priced by scope, since a focused positioning sprint is smaller than a full research and messaging engagement. Devolfs scopes it to your stage and sends a fixed proposal after a discovery call.

We already have positioning, do we still need this?

If your positioning is working, investors get it, users get it, your team can repeat it back, you may not need it. If any of those feel shaky, strategy is the cheapest fix before you spend on design.

Can we add brand or product work after strategy?

Yes, and most founders do. Strategy is the foundation, and the brand, product, and site build directly on it, so planning them together from the start is faster and cheaper than doing each in isolation.

We've paid for strategy before and nothing changed. Why is this different?

Most strategy fails in the gap between the doc and the execution, a deck gets delivered, then no one builds from it. Devolfs closes that gap by staying involved, turning the strategy straight into the brand, product, and site, so it actually shapes what gets made.

/ 01

Branding

Build a brand that earns trust from customers, attracts top talent, and gives investors confidence from day one.

/ 02

Website

Strategy, design, and Webflow development to create websites that build trust and turn visitors into customers.

/ 03

Product

Designing MVPs, SaaS platforms, and AI products that reduce friction, accelerate adoption, and keep users engaged.

/ 04

Webflow

Fast, scalable Webflow development with clean CMS architecture, seamless animations, and easy content management.