ASSETLEDGER

Branding and product for a building
energy-savings platform

INTRODUCTION

AssetLedger turns verified building energy savings into a tradable digital asset, rewarding tenants and owners for cutting consumption, and letting companies buy those credits to hit their climate goals.

INDUSTRY

PropTech / ClimateTech

Location

Toronto, CA

SCOPE

Branding, Product

STAGE

Pre-Seed

Duration

4 Weeks

Team

Branding

We ran a full exploration to find AssetLedger's visual direction, then locked a complete identity; logo, color, typography, and a clear set of visuals ready for the team to use as they grow. The brand had to make a complex idea (energy, real estate, and tokens in one) feel credible and trustworthy to building owners and investors alike.

Product

We designed two products for two different audiences. The management platform lets owners track their portfolio; occupancy, emissions, and the savings each building earns; in views that turn dense data into something they can act on at a glance. The marketplace is where tokens get bought, sold, and burned, with a wallet and trading flow built to make an unfamiliar mechanic feel simple and safe.

“The biggest challenge was the asset dashboard; making it scannable enough that an owner sees what matters at a glance, especially consumption and savings, without digging.”

leonardo Susnja, Product designer @devolfs

OTHER WORK

Next project

A construction management app, from brand to product

Lingostruct connects multilingual construction teams across the language gaps that slow projects down. We built the brand, site, and mobile-first app.

Timeline

12 weeks

Founding

Pre-Seed

Industry

Construction Tech

Expertise

Branding

Product

Website

Strategy

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