ASSETLEDGER
Branding and product for a building
energy-savings platformBranding and product for a building
energy-savings platform
INTRODUCTION
AssetLedger turns building energy savings into digital assets. We created its brand, website, and two product experiences, giving the funded team a consistent foundation for launch.
INDUSTRY
PropTech / ClimateTech
Location
Toronto, CA
SCOPE
Branding, Product, Website
STAGE
Pre-Seed
Duration
4 Weeks
Team
01
Branding
The identity needed to connect property, energy, and digital assets without overwhelming the people using it. We explored visual directions with the team, then developed the logo, color palette, typography, and supporting graphics. Together, these gave AssetLedger a consistent visual language to carry across its website, product interfaces, and future communications.
02
Product
We designed two connected experiences with different jobs. The management platform helps building owners review occupancy, emissions, and energy savings across their portfolios. The marketplace supports buying, selling, and retiring the resulting tokens. We shaped each interface around its audience’s priorities, giving owners a clear overview of their buildings and buyers a structured path through an unfamiliar transaction.
“The biggest challenge was the asset dashboard; making it scannable enough that an owner sees what matters at a glance, especially consumption and savings, without digging.”
leonardo Susnja, Product designer @devolfs
OTHER WORK
Next project
A premium rebrand and website for an AWS savings platform
Wring helps companies cut their AWS bill for free. We ran a full brand exploration, built a premium identity, and redesigned their site to convert.
Available for Q4
Let’s talk about what’s next.
Book a free call with Leonardo to see how we can help you look
as big as your ambition and scale faster.
5.0
Leonardo, founder