WRING

A premium rebrand and website
for an AWS savings platform

Branding and product for a building
energy-savings platform

INTRODUCTION

Wring helps companies cut their AWS bill for free, finding credits they already qualify for and optimizing spend, all with read-only access. An AWS partner that’s unlocked $4.5M+ in credits.

INDUSTRY

Cloud / FinOps

Location

Germany

SCOPE

Branding, Website (next.js, Sanity)

STAGE

Bootstrap

Duration

4 Weeks

Team

Exploration

We started wide, designing several logo and visual directions to find the right fit. Rather than guessing, we put the options in front of the client and decided together which direction best captured who Wring is a foundation chosen with confidence, not by default.

Branding

From the chosen direction, we built a premium identity that signals experience and trust. For a company that saves clients real money on AWS, the brand had to feel credible and established from the first glance, polished enough to sit comfortably next to the AWS partner badge and the serious cloud teams Wring works with.

Product

We redesigned Wring’s site around the new brand and built it to convert. The structure makes a simple promise clear fast, save on AWS, for free, no risk, and guides visitors straight to the savings analysis. Every section is shaped to turn interest into booked demos and signups.

“Wring saves people serious money, so the brand had to look as credible as the promise. We built a premium identity and a site that makes the value obvious in seconds, and turns that into signups.”

Novica tomic, CREATIVE DIRECTOR @devolfs