POSTGHOST
From brand to product for a
developer SaaS, in 6 weeksFrom brand to product for a developer SaaS, in 6 weeks
INTRODUCTION
PostGhost monitors background jobs and integrations. We created its brand, website, and product design in six weeks, bringing a consistent experience to a technical developer tool.
INDUSTRY
SaaS
Location
Wilmington, US
SCOPE
Branding, Website, Product
STAGE
Pre-Seed
Duration
6 Weeks
Team
01
Branding
PostGhost’s identity needed to suit a tool engineers rely on to monitor their systems. We began with a focused strategy foundation, explored visual directions, and developed the logo, color palette, typography, and supporting graphics. The resulting system gives the website and product a consistent technical character without competing with the information they need to communicate.
02
Website
We designed a single-page website around the platform’s core capabilities: uptime signals, API history, structured logs, and alerts. The content and layout introduce what PostGhost monitors, explain its value, and give visitors a clear next step. Keeping those capabilities together helps prospective users assess the product without navigating through multiple pages.
03
Product
The product brings latency, errors, uptime, and logs into one interface. Our task was to establish a clear hierarchy so engineers could scan system status and move into the details that needed attention. We developed the experience from wireframes to a development-ready design system, then worked with the engineering team during implementation to carry the decisions through to the build.
“The hard part wasn't showing the data, it was deciding what to surface, when, so an engineer sees a problem before it becomes an outage. That focus shaped every screen.”
leonardo Susnja, Product designer @devolfs
OTHER WORK
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Available for Q4
Let’s talk about what’s next.
Book a free call with Leonardo to see how we can help you look
as big as your ambition and scale faster.
5.0
Leonardo, founder