Webflow in 2023 - Is it worth it?

As of 2023, there are more than 3,500,000 active Webflow users every month. These numbers sound aspiring and it is not a coincidence if you wonder whether you should join the hype train.

Novica Tomic
Co-Founder & Designer
Feb 14, 2024
3 min read

As of 2023, there are more than 3,500,000 active Webflow users every month. These numbers sound aspiring and it is not a coincidence if you wonder whether you should join the hype train at this moment. Marketed as a no-code website builder, Webflow is quite desirable for anything related to web design and development. 

Therefore, let’s take a look at whether you should consider this creative and technical tool for your website.

Ease of Use

An intuitive and straightforward user interface is something that you should always check before choosing your website builder. When it comes to Webflow, you will come across different opinions. Some users find it overwhelming while others praise it. To be honest, learning the interface won’t take you more than a day or two to get used to it. 

Webflow’s designer and editor are its strongest features and where you will spend most of the time. Additionally, once you have a good understanding of where everything is and how to use it, you will be taking maximum control over your website in just a few clicks. Webflow’s dashboard is also quite easy to use and you shouldn’t have problems managing your websites from there. 

Content Management System

CMS is one of the most important aspects for any website owner. Robust CMS is not something that most website builders have. However, this is not the case with Webflow - its CMS is surprisingly good and gives you complete control over everything you need to be added while maintaining a responsive web design. 

You are able to manually define and make changes to your blog posts, projects, team members, and more. Of course, some complex projects may require a bit of skill in order to manage everything properly, but it shouldn’t be too much of a hassle. There’s no need to code anything or deal with any type of data management issues. Your pages are all stored visually, all you need to do is add the content you want!

SEO Tools

SEO is getting more important every day, making it one of the crucial parts for almost every website owner. Luckily, Webflow is there to offer pretty extensive SEO tools. You’re able to edit URLs, designated particular keywords, titles, meta descriptions, automatic sitemaps for your websites, create 301 redirects, and use alt titles - all done visually and just in a few clicks. 

Considering the amazing functionalities of these tools within Webflow, you will most likely be able to do everything without the help of an SEO expert. Additionally, you can maximize the use of SEO tools considering the availability of useful, reliable, and detailed resources provided by Webflow.

Webflow Hosting

Finding a reliable hosting provider is not a big problem for most website owners. However, the hosting quality is something that you should consider if you’re planning to keep your business online. One of the main advantages of Webflow is that it offers ultra-fast website hosting that’s built into the user interface. 

The performance grade of their hosting is 97 while the average peak loading time is about 1 second. The hosting services they offer are powered by Amazon Web Services and Fastly. It is also important to mention that Webflow’s hosting loads up the website for users from the nearest server to their current location, ensuring that users from all over the world can access your website at full speed. 

Customer Support

The customer support and resources it offers are as important as the web design company of your choice. These fields can easily get overlooked by website owners when they’re choosing a website builder. Even though the platform offers a lot of amazing features, it is common to get stuck even with minor issues. This is why you want to always have reliable support that can assist you at any time of the day. 

Webflow’s customer support team is quite responsive, and you will get your answer within 24-48 hours on a free plan. In case you decide to subscribe and get a paid plan, you will also get a priority support feature added to your account. In addition, Webflow has a very supportive and helpful community, in case you want a DIY solution. Forums, FAQs, lessons, courses, and a lot more are available on Webflow’s website for you to access and possibly find a solution.

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