Consulting   •   Web Design, Webflow

Optimizing Web Design for Lead Generation

Industry
IT Consulting
Headquarters
Alexandria, US 🇺🇸
Company Size
10+ employees
Services
UX Design
UI Design
Web Design
Webflow

A human-centered redesign that boosts conversions and elevates brand presence

About ConnectCentric

ConnectCentric is a trusted IT and technology consulting partner with a strong history of delivering results for Fortune 50 companies, federal agencies, and large non-profits.

Since launching in 2009 as a solo consultancy, they’ve grown into a team of specialists focused on providing personalized, human-centered solutions that put both clients and their own people first.

The Challenge

ConnectCentric needed a modern website that reflected their values and expertise while driving real business outcomes.

  • Outdated design that didn’t align with their brand or resonate with high-level clients
  • Limited lead generation and conversion opportunities
  • A lack of intuitive structure that made it hard for visitors to navigate and engage

The Solution

We reimagined their website from the ground up, focusing on clarity, trust, and user experience:

Human-Centric Design – Inspired by their empathetic approach, we designed a visual identity that communicates warmth, professionalism, and expertise.

Conversion-Focused Layout – We structured the site with clear CTAs and content pathways that guide users toward booking consultations and exploring services.

Streamlined UX – Intuitive navigation and strategically placed content make it easy for users to find what they need and take action.

The Results

The new website doesn’t just look better—it performs better. It now serves as a key tool in ConnectCentric’s growth strategy, supporting lead generation, increasing brand visibility, and reflecting the values that set them apart.

Our work with ConnectCentric is a perfect example of how thoughtful, human-first design can empower a consultancy to connect deeper, convert more, and stand out in a competitive space.

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