AI • Branding, Web Design, Webflow
Empowering protection in an AI-Driven world
Darkside AI achieves a significant visual transformation and enhanced partner engagement, driving conversions with a Webflow redesign by Devolfs.
Artificial Intelligence (AI) has become essential in driving innovation, but it also has a darker side, with increasing use in cybercrime, data breaches, fraud, and digital impersonation. Darkside AI was created to address these risks by helping users understand and mitigate the dangers of AI.
Its mission is to equip businesses and individuals with the tools and knowledge needed to protect themselves in an AI-driven world.
Darkside AI needed to create a strong, modern, and secure brand identity that communicated both its technological sophistication and its role in protecting users from the risks AI presents. They required:
We approached Darkside AI’s brand and digital presence with a holistic strategy:
Branding and Visual Identity: We explored different visual styles, refining the logo and identity to reflect sophistication and security. Dark tones represent AI risks, while lighter elements symbolize solutions.
Web Design: The website was designed to tell the story of AI’s dark side, transitioning from dark to light to represent the shift from problem to solution, with clear CTAs to attract partners and investors.
Webflow Development: Using Webflow, we created a responsive website with an intuitive user experience, making it easy to communicate the complexities of AI risks while offering a user-friendly interface.
The redesigned website and branding have provided Darkside AI with a strong foundation to expand their reach and educate the public. The key results include:
Darkside AI is now equipped to promote their groundbreaking ideas, build partnerships, and raise awareness of the urgent need for AI risk management.
